SANTA CLARITA TRANSIT EARNS AWARD FOR HOLIDAY LIGHT TOUR
Annual Event Recognized for Marketing and Communications during Pandemic
Santa Clarita Transit’s Holiday Light Tour, an annual event that takes riders on a trip to see some of the brightest and most awe-inspiring displays of holiday cheer in Santa Clarita, was recently recognized by the American Public Transportation Association (APTA) with a 2022 AdWheel Award. The Holiday Light Tour received top honors in the category recognizing COVID-19 communications and marketing for a special event taking place in 2021.
The Best Marketing and Communications on the COVID-19 Pandemic category recognizes organizations for efforts to communicate health information to the public. Santa Clarita Transit received the AdWheel award for Group 1, which consists of organizations with fewer than four million annual riders.
The AdWheel Awards celebrate the strategic importance of marketing and communications initiatives that advance the organizational goals of APTA members. As a first-place winner, the Holiday Light Tour campaign will face a final round of judging for a Grand Award, which will be announced at APTA’s TRANSform Conference, which takes place October 9-12, 2022, in Seattle.
For more information about Santa Clarita Transit, please visit santaclaritatransit.com or call (661) 294-1BUS (1287).
